Small Business Information
| Small Business Information |
|
|
Next Small Business Topic : Tell Me The Reasons Why I Should Believe You? - Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently heard it to describe a situation where a person was backed up against a wall (legally speaking) and needed a way out of the mess.The legal guy came in and said, 'I feel we may win this case'. The defendant was furious with his lawyers. I want you to have an abundance,...[ read more]
|
 |
|
To Buy A Fat Pig
What does buying a fat pig have to do with your business? Stick with me and all will be revealed. Does your business have a tactical and a strategic way to go to market? Let's go down to Mr. Hoover's butcher shop to see how it's done. Mr. Hoover has been selling bacon and other pig products for years. That's pretty tactical, but can result in a good continuing income stream. A lot of customers come in week after week to buy their bacon and ham and pork loin, after all. But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time. And, maybe, he also could get customers to pay for a pig on the installment plan. Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet! My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in the door with email, I can develop a client relationship that later allows me to sell the whole pig. I designed my business this way from the start so I'd have a continuing income stream. Then, I could concentrate on what I really like to do: selling myself as a strategic partner who can help a business develop its positioning statement, fully define its audiences and develop and implement a more comprehensive communications program that has bottom line impact. That's my fat pig. Have you thought about your business that way? What's your fat pig? Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.
Related Products For Download: Read Next : Tell Me The Reasons Why I Should Believe You?Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently heard it to describe a situation where a person was backed up against a wall (legally speaking) and needed a way out of the mess.The legal guy came in and said, 'I feel we may win this case'. The defendant was furious with his lawyers. I want you to have an abundance,...
|
|
|
|
RELATED ARTICLES
Who Makes the BEST Alliance What types of companies do you want to align yourself with? (P)Refer to Grow Your Business (Although this article is geared towards small business owners, the information is just as applicable to a similar personal situation, only the action is slightly different.) Franchises Offer Shortcuts, But Not Control Q: I will be retiring this year at age 60 and intend to fulfill my lifelong dream of owning my own business. I'm too old to start from scratch, so I'm looking at several franchise opportunities, including fast food, auto parts, and an accounting service. What should I consider before choosing one? Anthony R. 11 Things Small Business Owners Can Learn From Punxsutawney Phil 1. Look Over Your Shoulder ? Of course, Punxsutawney Phil has to look over his to search for his shadow. You should, too, every so often, to check out your competition?and see whether they're gaining on (or leading) you. Is a Small Business Web Site a Wise Investment? One of the greatest pitfalls in e-commerce is Field of Dreams thinking, the notion that all one has to do is "build it (a web site) and they will come." Why Clean Mobile Homes for a Business? Manufactured and Mobile Home owners know that the weather this year will be quite harsh. It's imperative these owners to clean out rain gutters and debris from on top of their homes. They realize that they must thoroughly wash off this summer's dirt so they do not have drip marks on the sides of their cottages this winter. They must eliminate the mold buildup, and unsightly stains. Those mobile homes which have not been cleaned all Winter must have their rain gutters cleaned so when Hurricane remnants dump massive amounts of water in a region the roofs do not collapse. It is equally important to clean the bottom of the eaves and carport to prevent mold spots from forming. Five Simple Software Tips for Small Business Owners The start of a new year is a time for a clean start. Resolutions are made, you clear your files of last year's paperwork, and you swear you are going to start the year off keeping your financial house in order. Professional House Cleaning - The Dirty Little Secret Are you tired yet of all the books out there telling you how easy it is to start a house cleaning business? I'm not inferring that all their information is bad, but let's be honest about how "easy" it really is. You Are Invited Business card size works well for invitations to special events. Shortcuts Will Kill Your Business Think of your business as a living, breathing, organism. It requires you to give it a large portion of your time and effort in order for it to grow and flourish. The Types of Skip Trace Accounts First, we need to define the different kinds of skip trace. There are three basic types of skip trace accounts, they are: Secrets to Washing Fleets of Trucks from a Nationwide Fleet Washing Service Washing the exterior of a truck. Sounds easy right? Well, it's not really. When you soap a truck, it is very important that you are careful to soap around all the handles, turn signal lights, steps, and wipers. You want to soap all that stuff by hand. Use a one-foot by one foot lamb's wool square-not a mitt, they don't work well. You can use a brush for the rest of the truck, but you have to get in around the handles and stuff by hand. There is no shortcut if you wish to maintain quality. Creative Business Card Marketing Announcements can be handed out as a business card Small Business Survival Tips No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. The Perilous Franchise Agreement: What Did You Sign? Purchasing a franchise has become one of the most popular avenues for individuals looking to escape the rigid work day of a 9 to 5 job and take the leap into the world of independent business owner. After all, who doesn't dream of being their own boss and controlling the limits of their own financial future? For anyone looking to act on their entrepreneurial spirit, franchising can indeed offer many attractive qualities that can provide excellent growth and earning potential, as well as satisfy that longing for independence. On the other hand, individuals that jump into franchising too quickly without adequate planning can find themselves mired in financial and legal problems. Even the most sophisticated businessperson can fall into this trap and be left scrambling to understand exactly what they signed. Expanding A Mobile Car Wash Business What is the best time to expand a mobile car wash business? If everything were perfect and you could choose the best time to buy a new mobile car wash rig, you should buy it in April and have it running by the 20th of May. If you have 1.5 times the business of your first unit, then you automatically have enough business for one-half of a second truck, van or trailer unit combination. In June, the seasonal increase would take care of the rest. That is the simplest way. If you buy an additional truck in November and it is ready by the 20th of December, you will have holidays and rain. Unless you have a huge industrial account base, we don't recommend this to you. Cabinet Refacing Business Opportunities With all the cabinet refacing business opportunities out there, you could have a home based business that grows in this expanding industry. You've wanted your own kitchen updated, or talked to friends and family who have put out thousands of dollars remodeling theirs. It is an industry that will expand continuously, as homes are getting older and people want a new modern look. Keeping your Business Alive As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth. Why Do Franchisors have Exclusive Territories The reason we Franchisors call it an exclusive territory is because we will not sell that area again to another franchisee. That is your area to market and to conquer and to generally obtain as much market penetration as possible. If you are a home-based business or mobile franchise then this is a serious issue. You can put as many service units in your area can support and try to make the most reasonable profit you can per each service unit you put into your exclusive territory. Most franchisors charge a percentage of the gross income and probably make a little off every service unit you buy, so they want you to expand. Self-Employment: Managing Your Money: Tips for Living with a Fluctuating Cash Flow (Part One) The way you manage your money is one of the first things you'll change when you move from employment to self-employment.
|
| home | site map |
| © 2006-2007 StockMarketsBlog.com |
